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Germany
Germany
Examples provided by the German insurance association, GDV
Denmark
Several new hybrid life insurance products have been developed in recent years that combine a higher degree of freedom of investment — and therefore a higher expected return — on the one hand, and, on the other, a minimum level of certainty and predictability of future pension benefits, as requested by customers who are members of the scheme.
France
Germany
Examples provided by the German Insurance Association, GDV
Hungary
Example provided by the Hungarian insurance association, MABISZ
Ireland
Example provided by the Irish insurance association, Insurance Ireland
Italy
Examples provided by the Italian insurance association, ANIA
Latvia
Example provided by the Latvian insurance association, LAA
Netherlands
Examples provided by the Dutch association of insurers, VVN
Norway
Example provided by the Norwegian financial services association, Finance Norway
Spain
Examples provided by the Spanish association of insurers, UNESPA
Sweden
Bulgaria
European insurers constantly innovate to meet consumers’ evolving demands and needs. This interactive tool showcases examples of innovative and consumer-focused initiatives by the insurance sector. They were developed with specific national features in mind, such as the regulatory frameworks and local consumers needs, which — like companies — can differ significantly between EU countries. Insurance products and services are therefore not directly transferable from one market to another. Supervisors at national and European level should thoroughly assess regulatory, structural and cultural environments, as well as their existing powers, before considering new initiatives.
Croatia
Example provided by the Croatian Insurance Bureau, HUO
Czech Republic
Belgium
Belgium
Example provided by the Belgian insurance association, Assuralia
Belgium
Examples provided by the Belgian insurance association, Assuralia
Belgium
Estonia
Example provided by the Estonian insurance association, Eesti Kindlustusseltside Liit (EKsL))
United Kingdom
Examples provided by the Association of British Insurers, ABI
Belgium
Croatia
Czech Republic
Denmark
Estonia
Examples provided by the Estonian insurance association, Eesti Kindlustusseltside Liit (EKsL)
Finland
Example provided by the Finnish financial services association, Finance Finland
France
Hungary
Ireland
Examples provided by the Irish insurance association, Insurance Ireland
Italy
Latvia
Netherlands
Norway
Slovakia
Slovenia
Spain
Sweden
Examples provided by the Swedish insurance association, Insurance Sweden
Belgium
Czech Republic
Denmark
Estonia
Examples provided by the Estonian insurance association, Eesti Kindlustusseltside Liit (EKsL)
Finland
Examples provided by the Finnish financial services association, Finance Finland
France
Germany
Hungary
Ireland
Example provided by the Irish insurance association, Insurance Ireland
Italy
Example provided by the Italian insurance association, ANIA
Latvia
Netherlands
Portugal
Examples provided by the Portuguese insurance association, APS
Slovakia
Example provided by the Slovak insurance association, SLASPO
Slovenia
Spain
Examples provided by the Spanish association of insurers, UNESPA
Sweden
Examples provided by the Swedish insurance association, Insurance Sweden
United Kingdom
Croatia
Example provided by the Croatian Insurance Bureau, HUO
Czech Republic
Denmark
Examples provided by the Danish insurance association, Insurance & Pension Denmark (F&P)
Estonia
France
Examples provided by the French insurance association, France Assureurs
Germany
Italy
The course, which is available via the web and smartphones, takes the form of a tour of 12 major cities covering local details, driving and accident advice and the importance of insurance. It includes a test tour to try out the knowledge acquired.
Latvia
Netherlands
Norway
Examples provided by the Norwegian financial services association, Finance Norway
Sweden
United Kingdom
Bulgaria
Croatia
Czech Republic
At the association, a working group shares information relevant for fraud prevention. It created a “Manual for the Prevention, Investigation and Indication of Insurance Fraud”, which is being updated. ČAP also organises training and workshops for insurance fraud investigators.
At the Czech Insurers’ Bureau, the SVIPO system, is a software which is based on the reciprocity principle and allows the exchange of information on suspicious circumstances. There are two kinds of SVIPO systems in place. The first one is oriented towards non-life segment of insurance (motor and property), while the second on operates on life insurance. The ČAP’s daughter company , the Czech Insurer’s Bureau, operates the system by collecting data on road accidents, claims and insurance policies, which are accessible to insurers on the web. Individual insurance company control measures and mechanisms are in place to prevent fraud. These include offering a financial reward (related to the value saved and capped) to motivate individuals to report suspicious activity.
In all three areas, there is regular cooperation with the fire service (reports on the cause of fires with information on violations of regulations under the Fire Protection Act) and the police on insurance fraud prevention information and best practices.
Denmark
Estonia
Finland
Example provide by the Finnish financial services association, Finance Finland
France
Germany
Greece
Ireland
Italy
Examples provided by the Italian insurance association, ANIA
Latvia
Netherlands
Examples provided by the Dutch association of insurers, VVN
Norway
Slovakia
Slovenia
Spain
The industry’s fraud prevention strategy includes:
Sweden
Examples provided by the Swedish insurance association, Insurance Sweden
Insurance Sweden has subsidiary companies that are involved in the fight against insurance fraud:
United Kingdom
Examples provided by the Association of British Insurers, ABI
Croatia
Denmark
Examples provided by the Danish insurance association, Insurance & Pension Denmark (F&P)
Estonia
Examples provided by the Estonian insurance association, Eesti Kindlustusseltside Liit (EKsL)
France
Examples provided by the French insurance association, France Assureurs
Germany
Greece
Hungary
Ireland
Italy
The project focuses on four areas:
Each area is developed in two ways: a list of “10 On-The-Road rules when using ...” and a mutliple-choice test. A QR code is inserted in each graphic linking to the pages on the ANIA Foundation website related to each area.
Latvia
Netherlands
Norway
Portugal
The APS has a Charter of Principles, signed by all its members, with the following goals:
Slovakia
Spain
Sweden
United Kingdom
Austria
Together with an agency specialised in simple, understandable language, the VVO developed sample insurance product information documents (IPIDs) for all lines of business before they became a requirement under the EU’s Insurance Distribution Directive in 2018.
In 2012, the VVO entered into cooperation with the Austrian Consumer Information Association (Verein für Konsumenteninformation, VKI), as part of which the booklet “Rundum versichert” (Fully insured) was published. It is one of a series of special editions of the magazine “Konsument”. This edition explains the meaning of insurance, describes the most important types of insurance and their characteristics, and answers questions such as: What types of risks can be insured? What is covered? What should I do if I have a claim? In all, five special editions have been published so far, available in five languages (German, English, Turkish, Croatian, Serbian), dedicated to topics such as child safety or safety at home. The 2016 edition focused on “Growing old safe and healthy — protection and precautions”.
Since 1983, the VVO has run an information and complaints centre for policyholders and the public. As well as answering questions about contracts, it seeks to settle customer disputes without court intervention.
Belgium
In April 2021, Assuralia began working on recommendations to its member companies on ways to improve their communication with consumers, such as avoiding jargon or legal language as much as possible.
Bulgaria
The ABI and individual companies take initiatives to increase consumers’ risk literacy and understanding of insurance cover.
Company initiatives include a section on a company’s Facebook page providing advice, explanations and facts in an easy and accessible way and a section on insurance literacy in a company’s official Facebook profile.
In 2020, a large insurance group launched an initiative to improve its customer-related processes and rewrite most of the documents for its retail business. It changed many of its general terms and conditions, as well as its printed policies, and procedures for dealing with customers were rewritten.
In 2020, an insurer created an online and printed guide written in clear terms that covers its legal framework, terms of business, types of products and costings, ethical business standards and claims settlement process. The guide is intended for clients and insurance agents.
Most, if not all, companies develop additional educational tools and activities for distributors beyond their legal obligations. Among these are: various free, voluntary online training platforms on different topics for agents, salespeople and employees, including one that provides fully digital certification for brokers; regular training courses throughout the year on products, processes and legal changes; and a platform facilitating the sales process and after-sale process.
Croatia
The HUO is one of the contact points providing responses to consumer inquiries through the Central Information System for Consumer Protection (CISZP) established by the Ministry of Economy and Sustainable Development.
HUO's consumer protection page carries contact details for the Insurance Ombudsman and the HUO’s Mediation Centre.
Cyprus
Cyprus
Example provided by the Insurance Association of Cyprus
Cyprus
Denmark
Examples provided by the Danish insurance association, Insurance & Pension Denmark (F&P)
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
France
Examples provided by the French insurance association, France Assureurs
Austria
Examples provided by the Austrian insurance association, VVO
Bulgaria
Croatia
Cyprus
Italy
Latvia
Netherlands
Norway
Poland
Portugal
Slovakia
Slovenia
The main message is “Your life is in your hands” and in order to reach Gen Z, the SZZ developed a presence online, on social networks (Facebook, Instagram and YouTube), with third-party organisations and in the media. For its own media, the SZZ established a system for communicating financial literacy content in the form of short, Gen Z-friendly posts and longer experiential articles by young people on the topic of risks. In cooperation with the Faculty of Economics at the University of Ljubljana, the SZZ organised an “Online career talk: Life is a game of risk, for the successful even more”. It also organised the first Insurance Hackathon online, attended by 18 three- and four-member groups of students. In two rounds, over 25 ideas and proposals were put forward on: the employment of young people; how to bring insurance products closer to the younger generation; how to promote a healthy lifestyle; and future mobility. All 61 competitors joined the LIT Alumni Club, which gives them priority access to career opportunities in insurance.
The SZZ also regularly provides lectures on financial education for young people that are organised and run by Moje Finance. Their main purpose is to familiarise youngsters with the basics of personal finance and the importance of insurance and risk prevention.
Spain
Sweden
Examples provided by the Swedish insurance association, Insurance Sweden
United Kingdom
Czech Republic
Denmark
Estonia
Germany
Greece
Hungary
Ireland
Examples provided by the Irish insurance association, Insurance Ireland
Italy
Netherlands
Examples provided by the Dutch insurance association, VVN
Norway
Examples provided by the Norwegian financial services association, Finance Norway
Poland
Examples provided by the Polish Chamber of Insurance, PIU
The blog helps insurance agents, as all the materials published can be used in their work. The materials are prepared in various formats and sent out in mailings. Sample posts are published in a group on Facebook. The materials are received by over 3 000 agents in the Insurance Know-How group on Facebook and they are shown how to talk about insurance in a simple way. The materials are also used by insurance companies in their communications with customers and agents.
The PIU has published nearly 200 guides and conducted more than a dozen campaigns on topics including motor insurance, direct claims settlement, climate change and property insurance, health insurance and personal accident insurance. Through its advice blog it has presented reports and studies to clients.
The initiative was nominated in the European Excellence Awards for PR and communications in 2019 and won the main award in the largest Polish PR competition in 2019. The website is visited by over 3 000 users a month and the campaigns reach several million people.
Slovakia
Spain
In 2017 and 2020, “Estamos Seguros” content was a finalist in the Premios Ramón del Corral, the awards of the Association of Spanish Directors of Communications, and represented Spain twice at the Premios Dircom, the awards of the Association of Latin American, Portuguese and Spanish Directors of Communications. “Estamos Seguros” was in competition with all kinds of industries and companies, many of them listed multinationals and household names.
As of the end of June 2022, “Estamos Seguros” had 14 878 Facebook followers, 6 939 LinkedIn followers and 6 537 Twitter followers.
Sweden
United Kingdom
In October 2020, an insurer published a report that sets out a number of ways the global insurance industry could remove complexity and provide enhanced coverage clarity for its customers. For example, the report provides recommendations on the importance of increasing the comprehensibility of documentation by:
The report explains that the organisation has also begun a project to create simpler, more interactive contracts and operates on the basis of a set of fair-value principles for dealing with customers.
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