Insurance Europe has published today a position paper in response to the European Commission’s (EC) public consultation on its 2025-2030 Consumer Agenda.
Insurance is a cornerstone of financial security, helping people to manage risks, protect their savings and plan for the future. Insurance Europe therefore welcomes the EC’s efforts to ensure that the next Consumer Agenda delivers real benefits for consumers.
In its response, Insurance Europe sets out key recommendations to help shape a Consumer Agenda that works:
- Recognise insurance as a strategic enabler: With 90% of EU consumers holding at least one insurance product, insurance is central to promoting financial well-being, social resilience, and economic stability. The next Consumer Agenda must reflect this vital role.
- Streamline and tailor regulation: Today’s EU regulatory framework is complex and fragmented, making it challenging for consumers to understand and access the insurance products they need. Regulation should be made proportionate, coherent, and designed with the unique characteristics of insurance in mind.
- Remove barriers to innovation: As insurers embrace digitalisation and AI, the EU must ensure its rules support, rather than hinder, innovation. Regulatory coherence and clarity are essential to unlock the full potential of data-driven and digital solutions for consumers.
- Make informed choices easier: The current purchasing process for insurance products is too often lengthy and burdensome, with duplicative disclosure obligations that overwhelm rather than empower consumers. Consumers deserve simpler, more relevant information, and a framework that genuinely supports better consumer experience, choices, and outcomes. Boosting financial literacy across Europe is also essential to support informed decision-making and empower consumers.