Insurance EuropeInsurance Europe
Online tool provides insight into initiatives by insurers that provide value to European consumers

Insurance Europe, the European insurance and reinsurance federation, has developed an online tool to highlight the continuous efforts being made across Europe’s various insurance markets to innovate and to enhance products and services for consumers.

The tool, which is available on the federation’s website, provides information through an interactive map of Europe which allows users to click on specific countries to gain insight into insurers’ consumer-focused practices in that particular market.

William Vidonja, head of conduct of business at Insurance Europe, said: “Europe’s insurers strive to ensure that they have satisfied customers, whose needs and expectations have been met. In an age where these needs and expectations are constantly evolving, it is important for insurers across the EU to keep both the public and policymakers informed about the many initiatives which insurers have in place in order to keep their customers well provided for.”

The tool provides a non-exhaustive list of examples of pro-consumer initiatives in a number of important areas, including:

  • Innovative products and services.
  • Digitalisation.
  • Enhanced claims management.
  • Transparency and financial education.
  • Risk management innovative initiatives.
  • Initiatives to fight insurance fraud.
  • Conduct of business good practices.

Vidonja added: “The good practices and innovative products and services presented in this online tool were developed with specific national features in mind, such as national regulatory frameworks and local consumers’ needs, which — like insurance companies — can differ significantly between EU countries. Insurance products and services are, therefore, not directly transferable from one market to another.”

The tool will also be frequently updated to highlight new initiatives and services, and can be accessed here

Published 15 December 2015