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Insight briefing - The European insurance industry’s views on artificial intelligence

This Insight Briefing entitled "Intelligent Moves" outlines the European insurance industry’s views on artificial intelligence. 

Insurers are already using AI to improve customer service, increase efficiency, provide greater insight into customers’ needs and to prevent fraudulent transactions. Insurance customers are embracing this innovation in insurance, as it responds to their needs and makes their interactions with insurers more convenient.

In the future, AI is expected to help insurers to predict risk with greater accuracy and to use enhanced foresight to rapidly deploy new products in response to emerging risks.

However, insurers also face challenges in maximising the benefit for both consumers and themselves in their use of AI.

Published 3 August 2020
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