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Changes needed to distance marketing directive to avoid overlap with other EU rules

Insurance Europe has welcomed a consultation by the European Commission on the Distance Marketing Directive 2002 (DMD), because a significant number of product-specific rules — which duplicate DMD information requirements, and thereby compromise legal certainty — have been adopted since its inception.

Insurance Europe proposed changes, so that — if retained — the DMD would only set out requirements specific to distance marketing. Product-specific legislation, such as the Insurance Distribution Directive, should take precedence over the DMD to achieve legal certainty.

Insurance Europe also emphasised the general need to ensure that EU legislation is technology neutral to avoid inadvertently hindering innovation. 

Published 3 July 2019